About Us


The Lollar Group was formed with a mission to support the locally owned-businesses, non-profit organizations as well small business owners of Alabama with their communication needs.

At The Lollar Group we believe that corporate communication encapsulates the functions of public relations, the two work in tandem to garner results on a wider scale with respect to the roles they both play.

We partner with our clients to support and deliver seamless integrated effective communication solutions by working with them to create seamless concise messaging.

Instead of joining the conversation, we work with our clients to create the conversation.

From one of the largest telecommunications companies in the world to a local printing company with over a century of history, we work to tell our clients stories in a unique fashion to the media, to their customers and to the interested public.



Our Team


Holly Lollar, APR – Founder and President

Amy Kerper – Communications Coordinator

Abigail Jackson – Account Manager