Holly Lollar, APR


team-hollyHolly Shepherd Lollar, APR, is Founder and President of The Lollar Group, a full-service communications company.

Prior to beginning her own company, she was Public Relations Account Director at o2ideas for three years. While at o2ideas, she succeeded in gaining international press coverage for clients. Prior to joining o2ideas, she was Vice President of Public Relations and Marketing for Kid One Transport, a state-wide non-profit organization for three and a half years.

In 2002, Holly was Press Secretary for an Alabama statewide political campaign. Her prior experience in the non-profit sector includes her position as Community Relations Manager for the Alabama Policy Institute. Lollar graduated with a degree in Public Relations and Speech Communication from the University of Alabama, where she received the 2001 Eddy Fulk’s Award in Recognition of Outstanding Community Service.

Lollar has also worked for Senator Richard Shelby’s Press Department; Concerned Women for America’s Media Department and has served as an assistant to Vice President, Ray Cole of Van Scoyoc Associates, Inc., all in Washington, D.C.

Lollar has been a member of the Junior League of Birmingham for ten years and served on the American Advertising Federation- Birmingham’s Board for six years. She is Past-President of the Junior Board of Glenwood, Inc. She is a former board member of the Public Relations Society of America, Alabama Chapter and also served on the Public Relations Council of Alabama-Birmingham’s Board.

She serves on the board of the University of Alabama’s Capstone Agency and on the Associate Board of the Alabama Policy Institute and on the board of Sight Savers America.

Lollar also previously served on the Junior Board of Magic Moments, the Southeastern Diabetes Education Services’ Board, the Young Professionals of Birmingham’s Board and on the Young Supporters Board of UAB’s Comprehensive Cancer Center.

She was appointed by Governor Bob Riley to the Alabama Women’s Commission as a Representative of the State At Large in 2003 as well as to the Black Belt Action Commission, Health Committee by Governor Riley and Congressman Artur Davis in November of 2004. Former Governor Riley and Governor Bentley both appointed Lollar to the Alabama State Service Commission where she will serve until 2016.

She frequently speaks to faculty, alumni and students at the University of Alabama (Tuscaloosa), Samford University and the University of Alabama at Birmingham on trends in the fields of public relations and corporate communications. Lollar is a past recipient of both the PEAK Award for Ad Woman of the Year and Public Relations Director of the Year given by the American Advertising Federation- Birmingham.

In 2009, Lollar won the PEAK Award for Newcomer of the Year in recognition of her new company, given by the American Advertising Federation- Birmingham.

Lollar received the distinguished honor of being named as one of the Birmingham Business Journal’s “Top 40 Under 40” in March of 2011. She is a member of the 2011-2012 class of Leadership Vestavia Hills and is a graduate of the Junior League of Birmingham’s Leadership Institute.

*APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment.